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About Us

A thirst for adventure…

I’ve never been a girly-girl. I love the great-outdoors, getting mucky and enjoying adventure, but I do like to dress ‘pretty’ from time to time too. Put on my heels, add a bit of sparkle and get glammed up. When I became a mummy to my two gorgeous girls, I was happy for them to dress in sparkly, pink princess outfits but I also wanted them to be able to embrace their love of tractors, dinosaurs and space ships too.

The only option for them was to have a mixed wardrobe of ‘girly’ clothes and boys’ clothes. After searching high and low it seemed that there was little in-between.

With my background in marketing and a passion for problem solving, I set about some serious market research, and in 2017, launched Toucan Blue; an exciting, indie clothing brand for little girls and boys who want to wear something a bit different.

Thoughtfully designed and carefully made in Britain with quality fabrics, Toucan Blue offers children clothes that are hard wearing, comfortable and fun.

Striving for an ethos of empowerment for children who shouldn’t be afraid to wear (or play with) racing cars, farmyards, dumper trucks or princesses. Toucan Blue offers so much more than an exciting new wardrobe for children… It offers them the belief that they can wear, play at or be anything they want – regardless of their sex.

Not only that, but Toucan Blue is also 100% designed and manufactured in the UK. We work diligently with skilled home-grown suppliers to ensure ethically-produced premium quality pieces. All our prints are created in-house too and are completely exclusive.

‘A girl should be two things: who and what she wants.’
Coco Chanel.